
1 Season
6 Episode
The Look - Season 1 Episode 2 Scenting Money
How marketing techniques - diffusion, franchising and licensing - can mean success or failure for a designer. And a look at Giorgio Armani's lessons in labelling.
- Year: 1992
- Country: United Kingdom
- Genre: Documentary
- Studio: BBC Two
- Keyword: textile industry, fashion, haute couture, fashion industry, clothing industry
- Director:
- Cast: Jeremy Newson